We are changing the approach to B2C lead generation for fitness businesses by providing digital marketing services that resonate and engage with your true target markets.

"Giving back time to hardworking, non-tech savvy business owners & managers, we take the guesswork out of your marketing efforts by creating ultra-smart digital marketing campaigns that reach all your target audiences & give you a consistent flow of quality leads to engage & convert."

A brief history


Born out of a spirited collaboration between Benjamin Donhardt and Michael Friedman in 2021, two unique minds were united by one shared vision – boosting gym memberships to foster healthier and happier lifestyles.

In 2023, Supafitgrow proudly collaborate with leading fitness brands across 8 countries and are excited to continue to be part of our dynamic fitness industry!

Recognising the daunting challenge of membership churn, Benji and Michael understood the struggle that gym and studio owners face. The lack of tools, knowledge and time to consistently generate leads for membership growth is a significant issue. Blending their experience in fitness & marketing, Supafitgrow have designed a solution that tackles one of the most pressing challenges for gyms & fitness studios worldwide – drive consistent, quality leads to increase membership conversion and grow your business.

Meet Our Team

Co-founded in 2021 by fitness & marketing experts Michael Friedman and Benjamin Donhardt, the Fitgro team is set for further global expansion and is actively exploring investment opportunities. With over 50 years of combined fitness industry experience, you’re in good hands with the Supafitgrow Team.

Michael Friedman


With over 17 years of experience in the field which began at Coca-Cola, Michael has a proven track record of success in sales and marketing. Holding a Bachelor’s Degree in Marketing from Deakin University, Michael’s academic background has provided him with a strong foundation in marketing principles and helped him develop a keen analytical mindset.

Benjamin Donhardt


Fitness industry veteran and successful gym owner, Benji is an established and prominent figure within the industry. With extensive knowledge and experience, Benji is a trusted advisor and mentor to gym owners and fitness professionals alike. Benji’s passion and innovative mindset has driven significant growth for his clients, solidifying his position as a trailblazer and influential leader.

Yen Pearls

Operations Manager

Meet Yen, the dynamic Operations Manager at Fitgro, where her expertise in streamlining processes and fostering innovation has been pivotal in driving the company’s success. With a keen eye for detail and a passion for excellence, Yen has revolutionized the way Supafitgrow operates, ensuring efficiency and effectiveness in every aspect of the business.

Ro Lewis

Account Manager & BDM

Ro is a Canadian born fitness professional who has been working in the health and wellness space for close to a decade with leading international brands Equinox, Goodlife Fitness and Rumble Boxing here in Australia.


Our mission is to accelerate the growth of global fitness communities to create happier & healthier lifestyles

What clients say?


owner f45 ironwood

We have worked closely with Supafitgrow for quite a few months now. They have been our lifesaver and have literally saved our studio, bringing in 250 leads in a very short amount of time.


Owner empowa womens fitness

Supafitgrow got our ad campaigns up and running in under 1 week, and honestly I’ve never seen anything like it. We experienced rapid growth and our CPL and acquisition costs were reduced drastically.

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